What is the quintessential embodiment of male desire? I’ll give you a hint. It has been overly commodified and has it’s own month. Ok, you got me, it’s breast cancer.
I wanted to list the different ways sex is selling this serious issue…
1. Breast cancer is pink, thus labeling it a women’s issue
2. Slogans emphasize the breast, not the women.
3. “save the ta-tas”
4. “I love boobies”
5. The sexy facebook campaign
6. above photo
Not all campaigns for this cause are wrought with the commoditization of women. And I certainly don’t want funding to cease in the least. It’s just that we must be aware of hor breast cancer is being sexualized for the sake of consumerism. It only reinforces the patriarchal stereotypes of gender. It then works to subvert women.